Virtual Reality (VR) allows you to experience something without actually being there, that’s why connecting with your audience through VR is personal and powerful. Although VR headsets are becoming more widespread, many people don’t currently own one, so how can we use VR to market? The gap in VR content development and the ability to widely consume it is bridged by a range of products that enable businesses to effectively integrate VR into their current marketing strategy.
360-Degree Online Tours
On one end of the spectrum are 360-degree online home and building tours that enable audiences to get a sense of place by scrolling up, down, and all around for an engaging experience on a desktop or laptop. The next level of VR takes advantage of features present in most mobile devices such as orientation tracking. This content allows viewers to physically move a mobile device to see what is around them in a virtual scene. These two levels are affordable and effective for reaching a wide audience since they don’t require specific VR equipment and are distributed online. This technology is perfect for event planners, hotels, museums, real estate brokers, restaurants, retail, country clubs, etc.
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We absolutely love our tour! It really gives our website visitors the feeling of being here at the International Spy Museum and provides the perfect amount of content to whet their appetite for a visit.
Our virtual tour is a great tool for booking events. Customers planning corporate and social events remotely can get a great look at our space and know that the area they are booking will meet their needs.
A step beyond, VR content can be viewed in branded cardboard viewers, which enable audiences to access more compelling photographic or video-based VR in conjunction with a smartphone. The experience is best suited for a targeted audience when it is practical to distribute the viewers (conferences, meetings, or a mail campaign).
360-Degree Video and 3D VR Experiences
The virtual reality headset experience is at the high end of the spectrum. This fully immersive experience is the most impactful since it virtually transports your audience to a location or into a story where they are held captive to your message.
It is perfect for one-on-one marketing at trade shows, during proposal presentations, and onsite. This type of VR marketing is well suited for resorts, architecture firms, and travel destinations but is very effective in many industries.
360-Degree Video (live-action capture) is a great marketing tool for showcasing your business at trade shows and can also be featured on your website. Click and drag your mouse on the video to look around in 360.
3D VR Experiences
Frameless Technologies can create virtual walkthroughs from architectural files and full manipulation of a rendered environment. These are key tools for proposal meetings, controlling change order costs, and marketing development projects prior to completion.